The first two Nike Air Tech Challenge Hybrid drops played with the original colorways of the Air Tech Challenge. Here is another colorway on schedule, the shoe features black suede and patent leather on the upper with splashes of mint green. No release date is set yet.

Thanks to Leaders 1354 for the news.

Following up the news about SWAGGER 10th Anniversary, Ollie Magazine offers another new image of the collaboration between the Japanese streetwear label and Nike Sportswear. The kicks feature a reptilian tonal finish with a mis-matched color scheme, inspired by mint chocolate. Its retail price will be at 21,000 yen but the release date has yet to set.

Thanks to hypebeast for the news.

Jordan Brand is running with the concept of hybrid, the brand new Jordan Flight 45 here is the latest fusion model. The sole is reminiscent of the Air Jordan 3. This Girls model comes in white leather and patent leather upper accented by a vivid pink inner lining, techno blue speckled midsole and a midwest gold Jumpman on the tongue and back heel. Overall, this kick yields a bright and fresh colorway that is definitely worth checking out.

Celebrating the movie’s 20th Anniversary, Jordan Brand works up two colorways in Air Jordan 1 High, featuring a metallic finish in sea green and varsity red on white tumbled leather uppers, much like the original Metallic Dark Red and Green OG first introduced in 1985. Now available at our online store.

Store:
Nike Air Jordan 1 Retro High Do the Right Thing Metallic Red
Nike Air Jordan 1 Retro High Do the Right Thing Metallic Green

Consist of a pack of three Nike Basketball shoes, this Alpholution is inspired by the evil Cobra Commander in G.I. Joe. You may see the large Cobra insignias are featured on the tongue as well as the insole. The color scheme of the shoe is taken from Cobra Commander clothings with some adds of snakeskin, reflective 3M and mesh. In addition, a Destro Hyperize Supreme and a Storm Shadow Sharkalaid Supreme are also in the same pack and these kicks will be available at select Nike Basketball retailers later this month.

Thanks to marqueesole for the pics.

NIKE, Inc. will launch an integrated advertising campaign today to celebrate the summer of outdoor basketball. The campaign features former basketball legends Charles Barkley and Gary Payton as radio personalities on W.N.I.K.E – Nike’s virtual radio station. The witty disc jockeys nicknamed, “The Chilly Dog” and “The Glove Daddy,” are the voices of outdoor basketball and connect directly with consumers over the airwaves of Nike’s radio station.

The campaign is a mix of fast paced banter between basketball stars Barkley and Payton, and young athletes playing ball in the simmering summer heat all to an authentic soundtrack that’s influenced by soul and hip hop music. The message of the campaign speaks to young basketball players throughout Asia Pacific who are dedicated to this unique style of pick-up basketball dictated by no rules, no referees nor coaches as they spend “all day” working to enhance their game. Nike’s newest line of outdoor basketball products are featured throughout the campaign.

Nike今天將會推出全新的廣告企劃來彰顯仲夏日的街頭籃球。廣告由兩位前NBA籃球猛人Charles Barkley（查理斯巴克利）及Gary Payton（加里彼頓）擔綱演出，演繹Nike 虛擬電台頻道W.N.I.K.E內節目主持人，以有趣藝名「The Chilly Dog」及「The Glove Daddy」，一起討論街頭籃球，並透過Nike電台的電波與聽眾朋友直接溝通。

這個廣告一邊廂是兩位籃球巨星Barkley及Payton之間的睿智玩笑，另一邊廂是年輕運動員在室外打籃球釋放的夏日熱力，配合混合騷靈與嘻哈元素的背景音樂，充滿夏日激情。廣告旨在鼓勵亞洲各地喜愛街頭籃球的年輕籃球員－為他們全情投入這獨特的運動，雖然沒有教練、沒有球證、甚至沒有規則，但他們日以繼夜地磨練技術，為的就是球場上更好的表現。Nike全新的街頭籃球系列產品亦會在廣告中登場。

Nike has a long history of developing and promoting the game of basketball with a focus on creating opportunities for athletes of various styles and skill levels. Nike continues this tradition in fall of this year with the introduction of a collection of innovative products that withstands the rough conditions of hard outdoor courts without compromising flexibility or cushioning. The new collection featured in the campaign includes the Nike Dream Season, Nike Zoom Soldier III XDR and the Ultimate Pure Grip Ball.

Nike一直以來都積極發展及推廣籃球運動，並致力為不同風格、不同水平的運動員提供各種的機會。Nike今個秋季繼續秉承傳統，推出嶄新系列，不單能經得起室外球場粗糙地面考驗，並且能提供出色的舒適度及緩震效果。廣告企劃中的全新產品包括 Nike Dream Season、Nike Zoom Soldier III XDR 及 Ultimate Pure Grip Ball。

Zoom Soldier III XDR

Dream Season

Ultimate Pure Grip Ball

The Nike Dream Season, designed with insights from Kobe Bryant as part of his signature collection, is a sleek, lightweight, and resilient shoe that allows for greater movement and extra cushioning on the hard surfaces of outdoor courts. The Nike design team collaborated with LeBron James to create the Nike Zoom Soldier III XDR. This shoe brings LeBron’s toughness to a lightweight shoe that is lower to the ground and durable enough to withstand the pounding of aggressive outdoor play. In addition, Nike’s Ultimate Pure Grip Ball was designed with new pebbly grips that won’t collect dirt when used on outdoor surfaces. This ball also retains the soft, indoor feel, allowing for better ball control.

全新Nike Dream Season系列由Kobe Bryant 提供設計意見，並成為他個人系列的新成員，光潔、輕盈及流線型的設計卻依然擁有十足的彈性，能令動作更加自如，並提供更出色的緩震效果，以對抗室外球場的粗糙地面。Nike設計團隊亦同時與LeBron James合作，創製出 Nike Zoom Soldier III XDR，這雙球鞋將LeBron的堅韌融入輕盈的球鞋中，不但可緊貼地面，還能承受街頭籃球過程中所產生的巨大壓強與摩擦。至於，Nike Ultimate Pure Grip Ball 以卵石花紋圖案作設計重點，長期在戶外使用也不會藏污垢，但球面依然保持室內籃球般的柔軟質感，讓控球更自如。

The campaign includes television commercials, print and out-of-home ads, along with a dynamic website execution in connection with Nike Basketball. Through www.nikebasketball.com, consumers can check out the featured products, enjoy a “Meet the DJ” segment, and even get a tutorial from Barkley and Payton on how to talk trash on the court. All of these features and more allow young people across the Asia Pacific to keep listening to W.N.I.K.E., “the MVP of outdoor basketball,” to learn how to improve their skills on the court.

全新電視廣告包括60秒、30秒及15秒版本，並有平面廣告、戶外廣告及極富動感的網站連結Nike籃球運動。透過www.nikebasketball.com，顧客可以查詢產品資料之餘，亦可享受「Meet the DJ」環節，甚至有機會得到Barkley 與Payton指點，詳談球場秘技！這些都讓亞太區的年青人可以一邊在球場上聽著 W.N.I.K.E.的最具價值街頭籃球球員(MVP)的說話，一邊學習提升籃球技術。

www.nikebasketball.com

Except the Air Jordan 1 “Ruff N Tuff”, this Jordan Elements is another special edition of the 7th Annual Quai 54 International Streetball Championship tournament from Jordan Brand. The upper of the shoe feature a mixture of black elephant prints, mesh and patent leather with some touches of laser blue on the sole. Now available at our online store.

Store: Nike Jordan Elements Ruff N Tuff Quai 54

Consult with Kobe Bryant for the purpose of playing basketball games on outdoor courts, Nike Dream Season is an new Kobe Bryant signature shoes. It is much like a high cut version of Zoom Kobe 4 but there is no lunar foam and flywire on it. Instead, the side panel features durable nylon or leather for better protection. Kobe’s signatures are featured on the back heel. The design of the sole is taken from Zoom Kobe 4 and Extra Durable Rubber is being used for Asia edition. Now available at our online store.

Store: Nike Dream Season X KB24 Black Varsity Purple

I just visited RMC Gallery which will open to public in Mid July, they put the Yakult x RMC in the Gallery for display with many Yakult Dummy. They also put one more display in Seleven Gallery already, if you want to check out the denim, you can go these 2 places.

Also remember that the denim will start to sell/bid tomorrow(3rd July 2009), click this link :
http://home.on.cc/PROMOTION/YAKULT

SELEVEN GALLERY – G/F, 107-109 CHATHAM ROAD SOUTH, TSIM SHA TSUI, KOWLOON, HONG KONG.
RMC Gallery – 9/F, Cheung Kong Electronic Building, No.4 Hing Yip Street, Kwun Tong, Kowloon. (Not yet confirm the open date)

剛拜訪了將會於7月中開放給大眾的RMC Gallery, 他們剛把Yakult x RMC 的牛仔褲放進了展覽櫃內, 除了牛仔褲外同時放了大量的Yakult 膠樽! 除此之外他們亦同時放了一條在Seleven Gallery店內供大家觀賞.

還有明天7月3日就是公開接受投標的日子, 記住以下的連結:
http://home.on.cc/PROMOTION/YAKULT

SELEVEN GALLERY – 九龍尖沙咀漆咸道南107-109號
RMC Gallery – 九龍官塘興業街4號長江電子大廈9樓. (開放日期待定)

2 days ago we reported about the “Hong Kong” Hyperize in the Asia City Pack, it’s time to unveil another 4 pairs in the same pack. The Taiwan edition features their team color while the Philippines edition features their eye-catching national flag colors. The China edition is inspired by the main stadium of Olympic, Beijing National stadium “Bird’s Nest”. And the one in gold is the Champion edition of Asian Cup Basketball Championship which will start on August 6th. These Asia edition will launch in select Asian Cities in July and August.

Thanks to kenlu for the news.