Editorial

May 13, 2008

Author: Hasheeme

Info: Kix-Files

Image: Kix-Files

Following the unveiling of the 22 Chinese Federations Uniforms, Nike launched its Nike Sportswear product line at an exhibition at the “Cable 8” Studio in the Chaoyang District. The new Nike Sportswear line is rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies.
Nike Sportswear launches with eight iconic Nike products celebrating the legacy of Nike design. It includes: the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and NSW Tee.

Elements of the installation include a series of high-definition video portraits by celebrated artist and designer, Robert Wilson and producer Noah Khoshbin. The pair has translated Nike’s design innovation in sport and the energy of athletes like Sofia Boutella, Shingo Iwasaki and Nigel Sylvester into a unique visual and sensory experience. As part of the launch, Nike is naming the category Nike Sportswear evoking the name first launched back in 1979.

“This Nike Sportswear launch exhibition brings the power of sports and athletes to life in an unprecedented way,” said Trevor Edwards, Vice President for Brand and Category Management. “We’re focusing our products by blending our sports heritage with new design innovation for consumers. It’s a huge opportunity for us.”

Please check out the WHOLE STORY & more VIDEOS from Robert Wilson, Photos from Todd Jordan after the jump!

Thanks to NIKE Global, NIKE HK for everything.

NIKE MEDIA EVENT at NIKE WORLD HEADQUARTER 07 April 08

April 8, 2008

Author: Hasheeme

Info: Kix-Files

Image: Kix-Files

nike
We are most honored to have received an invitation from NIKE for their MEDIA EVENT of the 2008 Beijing Olympics at NIKE WORLD HEADQUARTER. Here are the photos of today’s event including NIKE’s newly developed technology - FLYWIRE & LUNAR FORM.
Just check out all the photos after the jump.

Also please keep your eyes on NIKE BMX series for Olympic with Bob Haro, Founder of Haro Bikes.

Further, you can learn more about some technologies / features for NIKE & 2008 Beijing Olympic from here :

Flywire
HYPERDUNK
Videos of NIKE Sports Research Lab
BMX Series

Specially SUPER THANKS NIKE HK for EVERYTHING, BRENDA, ELANIE & BILLY for take care of me.

NIKE AIR REJUVEN8 “A hard day of training should be followed by a day of easy training.”

April 8, 2008

Author: Hasheeme

Info: Nike

Image: Kix-Files

Air Rejuven8 “A hard day of training should be followed by a day of easy training.” - Bill Bowerman

Designed with an intense focus on comfort and breathability, Nike launches the Air Rejuven8, an innovation that rejuvenates the foot during an athletes day off the field.

Nike’s heritage of 35 years of innovation “The great thing about innovating at NIKE is that we have iconic heritage products to draw from,” says Pam Greene.

With help from the Innovation Kitchen team, and drawing from the experience of designers like Bob Mervar, who designed the Presto; Tinker Hatfield, creator of the Air Huarache; Sean McDowell, who brought the Air Kukini to the triathlon world; and Bruce Kilgore who invented the Sock Racer; Pam built upon their foundation concepts and pushed them to the next level of rejuvenating comfort and aesthetic functionality. The Zvezdockha, Nike’s innovation project with designer Marc Newson, introduced the idea of modularity to the NIKE family, and the Air Rejuven8 makes it accessible from a consumer and athletic standpoint. The Air Rejuven8 is the latest evolution and fusion of the aforementioned shoes in the NIKE family tree, combining great fit, breathability, and support in a seriously fun way that only Nike can deliver.

NIKE AIR REJUVEN8 will exclusively available at J-01 by D-MOP at 8th APRIL 2008 in HONG KONG.

Check out the full story, spec & photos after the jump.

Review : NIKE “RESPECT THE LEGEND OF 23” Exhibition

March 1, 2008

Author: Hasheeme

Info: Kix-Files

Image: Kix-Files

A Tribute To The King of Basketball – “RESPECT THE LEGEND OF 23” Exhibition
In addition to the 230 pairs of AIR JORDANs, 4 artists and basketball lovers from Taiwan and Hong Kong including ex-Nike league player Shawn Yue, Blackie, Wu Chun and ex-Nike league player Chau Pak Ho were invited to pay their tribute to Jordan in a rare photo shoot together with 4 members of Hong Kong national basketball team – Lee Kiu Fung, Li Kim Wong, Lo Yin Ting and Poon Chi Ho. From now until 2nd March, the “RESPECT THE LEGEND OF 23” exhibition will be held for 10 days at Nike Silvercord flagship store.

向球壇經典米高佐敦致敬－「Respect the Legend of 23」展覽
為了在這意義非凡的日子向球壇經典米高佐敦致敬，Nike Hong Kong更分別為多位港台紅人，包括籃球狂熱及前Nike League成員余文樂、陳建州(黑人)、吳尊，與及同樣是前Nike League成員的周柏豪，連同四位香港籃球精英，香港籃球代表隊的成員李翹峰、李劍煌、羅意庭及潘志豪，拍攝一輯以「Respect the Legend of 23」為題的照片。參觀者不但能重溫米高佐敦的輝煌歷程，更可藉此機會讓經典傳奇銘刻於心。米高佐敦－我們永恆的籃球英雄！

Futhermore, we also visited the RESPECT THE LEGEND OF 23 Exhibition at BEIJING & SINGAPORE, you can check out the photos from the links.

另外我們亦到訪了北京和新加坡的 RESPECT THE LEGEND OF 23 展覽, 按以下的連結就能看到這兩地方的圖片.

RESPECT THE LEGEND OF 23 BEIJING 北京

RESPECT THE LEGEND OF 23 SINGAPORE 新加坡

Thanks NIKE HK, CHINA, SG, MILK, LIMITED EDITION

Review : UNITY Opening, Subcrew Workshop, 07-08 F/W Items.

February 12, 2008

Author: Hasheeme

Info: Kix-Files

Image: Kix-Files

subcrew