Nike x UNDERCOVER 2011 Holiday GYAKUSOU

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The newest collection of high-performance running gear – Gyakusou Fall/Holiday 2011 collection, presented by Nike and Undercover made its debut launch in Hong Kong. As an avid runner, Undercover founder and designer, Jun Takahashi, infuses his unique design ethos into the Gyakusou collection. It has garnered great attention since its launch in 2010. Merging the best in modern innovation such as advanced lightweight, waterproof, breathable materials and traditional craftsmanship, the newest collection is rooted in a simple philosophy that is focused on fulfilling a crucial mission: To create the best running product that strikes the perfect balance between style and absolute functionality.

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Running counter-clockwise with Jun Takahashi at the Peak
To celebrate the launch of the Gyakusou collection in Hong Kong, a party was held by Nike at The Peak Lookout. The Gyakusou Fall/Holiday 2011 collection was displayed with creative LED installations. Guests were able to compete in an interactive game and experience running on a path through a Kyoto bamboo grove. Jun Takahashi, together with his running crew GIRA (Gyakusou International Running Association), led a group of running enthusiasts to run in the opposite direction around the Peak.

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Embraced by the natural greenery of the Peak, the venue was transformed into a Kyoto bamboo grove. After Takahashi’s run in Milan and Tokyo last year, he for the first time brought this innovative running idea to Hong Kong. While experiencing the fun of night running, participants were also able to feel every detail and function of the collection. Celebrities Jan Lamb, Shawn Yue, Hilary Tsui, Fiona Sit, Louis Cheung, 903DJs and Hong Kong’s leading triathlete Lee Chi Wo were invited to experience the perfect balance between style and absolute functionality of the Gyakusou collection!

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The latest campaign of Gyakusou “Running Monks”
Infuse Kyoto’s natural beauty into the design
To exemplify the characteristics of this collection, Takahashi and GIRA, gathered in the still yet thriving center of historic Japanese culture, the city of Kyoto, to shoot a short film named, Running Monks. Shooting in century-old temples surrounded by nature, the crew visited Tofuku-ji, a National Treasure of Japan founded in 1236, and Kozan-ji, which is registered as an UNESCO World Heritage Site. They managed to obtain permission to shoot in some of Japan’s most significant and remarkable sites where, in general, you are not allowed to run inside. Director and Art Director Tetsuya Nagato and Photographer Katsuhide Morimoto are frequent collaborators with Undercover and Takahashi. Therefore, the entire production process was very smooth and key messages were successfully delivered.

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Representing Colors of Japan
Gyakusou Fall/Holiday 2011 Collection
This season, Takahashi designed the collection with thoughtful details that diminish distraction and enhance the meditative quality of running while fitting perfectly in the classically Japanese environment. The textures and colors used in the line reflect the lush setting with variations of gray and bold pops of burnt orange. To maintain color consistency, Takahashi picked hues that blend well with nature and the city at the same time, which is an important concept for Gyakusou. The Gyakusou collection is made up of a palette of familiar Japanese colors. Mirroring the images of nature seen in the film and drawing from the world of men’s business wear with heather gray material, the collection expresses yet another contrast of Kyoto’s idyllic setting. Bending the norm of using high tech woven materials for running apparel, a material that looks like wool was selected to blend the impression of sportswear and menswear.

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The Gyakusou Fall/Holiday 2011 performance running collection is now available at the Nike Sportswear Stores and Undercover HKG Store.

NIKE SPORTSWEAR STORE
Address: No 7, Pak Sha Road, Causeway Bay
Tel: 2577 0703

UNDERCOVER HKG STORE
Address: Shop 11, G/F, Block B, 18 Ka Yip Street, Chai Wan
Tel: 2881 8002

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