Highlighting an exclusive selection of Nike Sportswear product, Nike continues its partnership with (RED) by releasing three pinnacle items refurbished in red to raise awareness and inspire action in the fight against HIV/AIDS in Africa on December 1 — World AIDS Day.
Available in limited quantities at select Nike Sportswear retailers globally, the NSW Melton DESTROYER (PRODUCT)RED™, the NSW Cheyenne Backpack (PRODUCT)RED™ and the Nike Zoom Meriwether (PRODUCT)RED™ from Nike Sportswear’s Holiday 2011 collection are the next installment in a call to action initiated in 2009 to help the (RED) mission of fighting HIV and AIDS.
The NSW Melton DESTROYER (PRODUCT) RED™ jacket is inspired by classic letterman jackets and fashioned in red Melton wool with black leather sleeves and signature bonded zippers. The NSW Cheyenne Backpack (PRODUCT) RED™ features Nike’s highest level of waterproof construction. The Nike Zoom Meriwether, a technical boot hailing from ACG with welded waterproof side zippers and the original NIKE (PRODUCT) RED™ laces, represents the ultimate in protection against the elements while signifying commitment to a cause.
Nike has a strong tradition of tapping into the power of sport to elevate global causes by using athletes, product, and great sporting moments as a vehicle to ignite engagement. The company has taken a dual approach to fight HIV/AIDS in Africa by both delivering funds to directly support programs that offer education and medication on the ground, and the partnership to help (RED) raise awareness and funds for the Global Fund to help eliminate AIDS in Africa.
The Nike Sportswear (PRODUCT) RED™ collection will release on December 1 in limited quantities at select Nike Sportswear retailers and Nike STADIUMS globally. For more information please visit: www.nikestadiums.com