Aston Martin has partnered with Nike Basketball to develop two pairs of exclusive basketball shoes, being introduced at the Nike Basketball Signature Space this month at the Staples Center, Los Angeles.
Named the Nike Kobe Bryant (Aston Martin Edition) footwear pack, and including the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition), the limited edition trainers commemorate the viral webfilm released in 2008, picturing Kobe Bryant jumping over an Aston Martin DB9 Volante. The short clip resulted in a groundswell of consumer interest in both brands, ultimately leading to this high-magnitude collaboration between the iconic athletic-lifestyle company and Aston Martin.
Inspired by a combination of Aston Martin products, including the elegant DB9 and the One-77 supercar, this unique collection incorporates craftsmanship, genuine materials, and attention to detail, further advancing Aston Martin and Nike’s continued innovation in iconic design and modern technology.
These kicks will be available exclusively at Nike Basketball Store in Hong Kong on June 11th, 2010, with HK$2399 price tag.
Thanks to Nike Hong Kong.
