Nike Sportswear has partnered with design heavyweights Cassette Playa of London and Parra of Amsterdam, challenging them to create their own sports team. Rivalry is the energy that keeps teams striving for more. It’s the challenge of facing up to your fears. It’s battling against opposition to come out on top. Rivalry is a sportsman’s driving force, thus directs the spirit of this collection.
In this tempestuous collaboration, Cassette Playa and Parra use Nike Sportwear’s iconic designs and remix them. The pair draws on classic collegiate layouts; adding their own trademark directional flavour. The Nike Sportswear Rivalry Collection is a tribute to the combative spirit that makes sport everlasting.
The anti-rivalry, Parra’s collection is a style that heralds teams who never win. Celebrating participation, energy and a positive attitude; Parra’s players might get picked last for the team, but they’re proud of their efforts and consistently keep stepping up to the mark. Parra enthuses that ‘to participate is better than winning.’
The Nike Air Maxim 1+ combined the classic Air Max 1 and the ultra lightweight Flywire technology. Parra selected a black base featuring suede and lunarfoam, with touches of baltic blue on the upper and a speckled midsole.
Store: Nike Air Maxim 1+ Rivalry Pack Parra Lovely Loners
About Parra
The Artist, designer, illustrator, typographist and lyricist extraordinaire also has his own electronic band called Le Le. Parra’s work is a rainbow of pseudo human figures, hand drawn cartoons, witty slogans and fruity colours all delivered in a vintage package wrapped in Post Pop Art wrapping paper.
