LeBron James received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists Wu “Nyno” Yue and Stephane “The Mayor” Ashpool.
Nike and basketball superstar LeBron James continued the More Than A Game world tour in partnership with Lionsgate in Paris today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited-edition shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where James played basketball.
The Paris limited-edition style is available at the Nike Store Les Halles and the House of Hoops rue Pierre Lescot while supplies last.
Each limited-edition style includes an image from the Lionsgate film, More Than A Game, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM. These images are inspired by one of James’ six pillars or personal credos – Passion, Fearless, Tradition, Community, Family and Loyalty.
The Paris style represents “Passion” and has an image of SVSM players with bowed heads.
Lionsgate is expecting to release More Than A Game in select theaters on October 2, with a wider expansion on October 9 and October 16.
Paris Artist Collaboration
At a presentation that took place during Nike’s grassroots activities in Paris, Wu “Nyno” Yue and Stephane “The Mayor” Ashpool gave James three uniquely designed pairs of Air Max LeBron VII shoes.
Nyno is a Paris-based freelance artist and animator. Born in Beijing in 1983, Nyno and his parents moved to Paris in 1991, where he has lived and studied ever since. He is famous for his incredibly fast drawing abilities. Additionally, Nyno often uses original Chinese ink for his drawings, which gives them a special touch. This year Nyno became one of the top three most active artists in the Paris scene.
Born and raised in Paris, Stephane Ashpool is the co-owner of ViDA9, a company that produces and choreographs high-fashion events. Ashpool is also the co-founder and Creative Director of the Pain O choKolat crew, an artists’ collective. He is the owner of the Pigalle store, a place to organize art openings and cultural happenings in the Ninth District neighborhood of Paris, where Ashpool grew up.
For their collaborative design of the three unique Nike Air Max LeBron VII pairs, the artists were inspired by Paris neighborhoods, particularly the city streets, lights and colors. They chose a color palette they feel truly represents LeBron: his theatrical way of playing is represented by the color red, with black symbolizing his elegance and green paying homage to his youth. The red and black are also symbolic of the Pigalle area and its dark alleyways and neon lights. The green represents the youthful energy of daily life in Paris. The artists used a mixture of media from a special velvet treatment to matte and gloss paints and pencil. The artists were also inspired by all six of LeBron’s personal credos.