Nike and basketball superstar LeBron James kicked off the More Than A Game world tour in Beijing today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII available at retail. The limited-edition shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where James played basketball.
Each limited-edition style includes an image from the Lionsgate film, More Than A Game, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM. These images are inspired by one of James’ six pillars or personal credos – Passion, Fearless, Tradition, Community, Family and Loyalty.
Thanks to dunk for the news.
