JAM Tee Project by now.com.hk in collaborations with AllRightsReserved and D-Mop

In 2006, JAM Project began promoting the theme of “Share … Feel Better”, and invited the community to share their message via an object in everyday life: t-shirt. In 2007, the positive message to share is “you’re gifted”. T-shirt as a moving media – everyone is encouraged to share their gifts or the gift of their loved ones, you can share it simply by wearing it and someone feels better.

Check out the whole story (CHINESE & ENGLISH) in Editorial Part