INITIAL is one of the most rapidly growth fashion brand in Hong Kong. It established its own brand “initial†from 2000.
In 2007, 3 more retail shops (7 shops already) will be opened in different main shopping area in Hong Kong, including a mega store which will be opened in Tsim Shat Sui. In the new mega store, the company will start two brand-new business types, the salon business and the café business, also they will launch two new product lines, the homme collection and the jeans collection, at the end of 2007.
check out their web for more details : www.initialfashion.com
